• Promote Customer Centric Culture across the value chain
  • Recognise Customer Centric Organisations for their practices and performance
  • Transform from a Product Centric to a Customer Centric organisation
  • Build organisations that are obsessed with Customer Experience, delivering value adding, positive experience to customers
  • Promote “Customer First” approach in all its actions and demonstrate “Customer Obsession” culture across the value chain
  • Promote adoption of ‘CII IQ Excellence Framework for Managing Customer Experience’