About the Awards
The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering Industry, Government, and civil society, through advisory and consultative processes.
For more than 125 years, CII has been engaged in shaping India’s development journey and works proactively on transforming Indian Industry’s engagement in national development. CII engages closely with Government on policy issues and interfaces with thought leaders to enhance efficiency, competitiveness and business opportunities for Industry through a wide portfolio of specialized services and strategic global linkages.Read More
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CII AWARD FOR CUSTOMER OBSESSION
Organisations place Customer First approach in their value chain, to consistently deliver superior experience, to its customers. Customer experience becomes an obsession to these organisations 4 and are recognised as role model for many of their customer focused practices
RECOGNITION FOR CUSTOMER CENTRICITY
Organisations that have institutionalised appropriate systems and practices for actively engaging with customers, transition from being product centric to a customer centric organisation, where customer is centre to all that they do, and plan to do in future.
ACTIVE CUSTOMER ENGAGEMENT
Progressing in the journey based on the transactional experience, organisations focuses on building customer engagement practices that continuously add Value by understanding, anticipating and fulfilling customer needs, expectations and opportunities.
- Promote Customer Centric Culture across the value chain
- Recognise Customer Centric Organisations for their practices and performance
- Transform from a Product Centric to a Customer Centric organisation
- Build organisations that are obsessed with Customer Experience, delivering value adding, positive experience to customers
- Promote “Customer First” approach in all its actions and demonstrate “Customer Obsession” culture across the value chain
- Promote adoption of ‘CII IQ Excellence Framework for Managing Customer Experience’