Why & How to Apply


  • Get an opportunity to validate your customer focused approaches and benchmark.
  • Align different functions, departments, and practices, to transform to a 'Customer Centric Organisation'.
  • Get a comprehensive, and objective peer assessment, with well-defined methodology.
  • Get an action focused feedback for accelerating your performance and customer satisfaction
  • Get recognised for your commitment and achievement towards 'Customer Obsession Culture' & Improve Brand experience